Peter Wray, managing director for UK-based loyalty consultancy, Loyalty Matters, has predicted a number of interesting, relevant trends in the world of customer loyalty. For example:

1. It is imperative for the value of loyalty currency to rise as customers demand more from brands in exchange for data being collected.

2. Social networking sites like Facebook, will begin to consider customer loyalty approaches as a way to:

• add value for their members
• create new income streams

3. Large organizations like Aeroplan & Air Miles will continue to grow and prosper. However, as operators and owners mature, it’s possible they may consider mergers and acquisitions to develop cost saving elements into their business plans.

4. Banks will continue to strive to build loyalty programs, but most will waste large sums of money in doing so.

5. Finally, this is an inevitability: how long can the world’s over-supply of frequent flyer miles be sustained with an under-supply of seats to accompany them?

Sourcing:
This view of the future is based on the advice of dozens of loyalty thought leaders found in 'The Loyalty Guide III', which is The Wise Marketer's new 900+ page global guide to loyalty programmes, techniques, best practices, trends, forecasts, and theory. The report is available now for £1150 (approx. US$2295 / Euro 1595). See TheLoyaltyGuide.com for the full executive summary, downloadable chapter samples, table of contents, online searching, and ordering details.
More info:
http://www.theloyaltyguide.com