Are we turning a blind eye on our consumers? People are spending more time online than with traditional mediums. While online marketing spending continues to fall behind.
Online Is Worth Your Time
As Canadians, we are searching, chatting and buying online more than ever. It’s becoming an increasingly profitable tool for brands to sell their products efficiently with profitable results. Here are 5 compelling reasons for making your move online:
- In Canada, time spent online is increasing over TV at a steady rate
- Prime time ratings are dropping due to more time online
- Only 7% of advertising money is invested online while 21% of consumers’ time is spent online
- Canada is the #1 user of Facebook with 65% of its reach
- Canadians are viewing traditional ads less and going online
It's for these reasons and many others that you should start thinking about going online. Consider it, you just might find it rewarding.
(ComScore Data – June 2008-07-11)