Your consumers are talking about you. Find out where, what they are saying and how to engage them using the world of social networking.
Make Time For Online
These days the importance of developing relationships with your consumers online cannot be overstated. Here are four key insights into the mind of the online consumer, revealing interesting, relevant facts:
- Consumers trust and depend more on other unknown consumers than the brands and corporation provided information
- Provide a vehicle for your consumers to interact with the brand, supply the technology and consumers will fill it with useful data
- Blogs have more traffic than large news sites while having almost no staff (Fark
is run by 2 people, while Chicago Tribune has 1,100 people)
- Find online user groups that fit your products, they are out there and self organized. Reward and learn from them
Go Blog Or Go Home.
As mentioned earlier, blogs are a cost effective way to reach a widespread audience.
Below, are two examples of how you can reach an audience at little expense with big rewards.
Mighty Moms
Mommycast.com was a small podcast site started by 2 Moms a few years ago. Since then, it has gained a loyal following of 10 million listeners a week and 6 figure sponsorship deals!
18 Million And Counting
Consumerist.com is a consumer interest site with 18 million followers that view and report on negative brand activity.
From the book
The New Influencers by Paul Gillin