The Promo Awards is a prestigious industry driven event recognizing the top promotional programs of the year. This year, the gala took place at The Carlu, an elegant venue that served as a superb backdrop for OSL’s truly memorable evening. Throughout the course of the evening, OSL collected a total of 6 2008 Promo Awards! Below, are the winning programs and the awards they garnered.

The Quaker Tropicana Aeroplan Loyalty Program

This groundbreaking program partnered an established loyalty program (Aeroplan) with a consumer packaged goods company (Pepsi-QTG) in the Canadian marketplace to offer a long-term, on-pack purchase incentive to build loyalty. The Quaker Tropicana Aeroplan Loyalty Program was smart, simple, unbelievably effective and an unrivaled success!

The Quaker Tropicana Aeroplan Loyalty Program earned OSL an impressive 4 2008 Promo Awards, including two Gold!:

2 Gold:
Best Activity Generating Brand Volume
Best Use of Direct Marketing
1 Silver:
Best Activity Generating Brand Loyalty
1 Bronze:
Most Innovative Idea or Concept

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Pepsi – Quaker – Tropicana – Gatorade Choose Your Dream

This innovative program set out to create a National, unique, in-store promotion with Loblaws Canada Ltd. It strove to engage consumers in-store through aspirational prizing, impactful POS and dramatic displays, all in the hopes of increasing the sales of participating products. Choose Your Dream’s success exceeded everyone’s wildest expectations by inspiring solid incremental sales growth at LCL during this promotion!

The Pepsi – Quaker – Tropicana – Gatorade Choose Your Dream Program helped OSL gain its fourth 2008 Promo Award of the evening, a Bronze:

1 Bronze:
Best Retail Account-Specific or Channel Marketing Activity

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Bayer Healthcare Inc. Aspirin Gives From The Heart

This effective program tackled a constant challenge: How, during December, can a charity get noticed amidst the seasonal spending frenzy and encourage people to make a donation? Bayer, the makers of Aspirin, provided a simple yet exceptionally powerful solution for the Heart and Stroke Foundation with an easy-to-execute Donation Matching Program that proved to be the most successful online donation campaign in the Foundation’s history.

The Bayer HealthCare Inc. Aspirin Gives from the Heart program saw OSL win a sixth 2008 Promo Award, yet another remarkable success for OSL Marketing:

1 Bronze:
Best Cause or Charity Marketing Campaign