Marketing at the retail level is an increasingly popular and profitable means of advertising for countless brands. Here are 5 reasons why:
1)
Marketing at-Retail enhances the shopping experience.
Retail Marketing can:
- overhaul a store's image
- re-direct store traffic
- bolster merchandising plans
2)
Retail Marketing serves as a silent salesman.
Marketing at-Retail displays and in-store media can educate and draw the attention of consumers to a product's availability and attributes. And, with many stores reducing staffing levels, Retail Marketing informs customers while embracing cost saving efforts.
3)
Marketing at-Retail is flexible.
Retail Marketing is the only advertising form that transcends language barriers, conveying a singular brand message to varying audiences.
4)
Retail Marketing is increasingly sophisticated in both its construction and utilization.
Today’s displays are simple, easily maintained and more effective in entertaining and educating in-store.
5)
Retail Marketing is persuasive.
Marketing at-Retail is the only medium where products, consumers and the money to purchase the product intersect all at once. Therefore, it should come as no surprise that 74% of all purchase decisions are made within 3 feet of the shelf. A great reason to head in-store.
**SOURCE: For more information on POPAI's research studies, go to the Resource Library or contact POPAI at info@popai.com / 703-373-8800.