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How Three Companies Are Shaping Environmental Packaging.
Today, it’s trendy for companies to “go green,” but for Stoneyfield Farms, Aveda and Unilever, it’s been at the core of their business strategies for decades. Here are their stories.
Stonyfield Makes A Green Move
The Problem
Seventeen years ago, Stoneyfield Farms was using #2 recyclable plastic cups for its organic yogurt. Unfortunately, more often than not, these cups couldn’t be recycled and most of the containers were being removed from recycling bins and thrown away.
The Solution
Stoneyfield decided to switch from #2 cups to a less commonly recycled #5 thermoform plastic cup. Despite not being recyclable, the cups’ walls are much thinner, helping Stoneyfield greatly reduce required materials by 17%.
The Benefits
This simple switch has:
-prevented the manufacturing and disposal of over 100 tons of plastic annually
-resulted in 16% energy reduction, 6% solid waste reduction and 13% less water consumed, all thanks to a new foil top
Unilever Downsizes
The Desire For Change
Unilever, a global supplier of consumer goods, is constantly searching for opportunities to reduce energy and materials use.
The Success
One of the company’s great waste reducing success stories is the new concentrated ALL laundry detergent’s condensed, 32-oz mini-bottle, known as Small and Mighty.
The benefits of this new bottle design are seemingly endless. Here are four of them:
-the new bottle eliminated 750 million square feet of corrugate for secondary packaging
-the company can ship 200 percent more product in every truck
-the company saves 26 million gallons of diesel fuel a year
-Unilever is able to stock three times the number of bottles in the same space in-store
Aveda Thinks Outside Of The Box
Green Goals
Aveda is well known for being environmentally responsible over the years. One element of this are their constant efforts to reduce their environmental impact by reducing packaging waste.
A Bright Idea
One of Aveda’s many environmental achievements centers around an Earth Month-themed organic lavender soy wax candle called Light The Way. Sold during Earth Month, the candle rests in a 95 percent post-consumer glass container and the outside carton is printed using soy ink from Aveda’s own printing facilities.
Source: GreenBiz.com
“Small Packages Have Big Impact”
By Sarah Fister Gale
Published August 10, 2007
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Stoneyfield decided to switch from #2 cups to a less commonly recycled #5 thermoform plastic cup. Despite not being recyclable, the cups’ walls are much thinner, helping Stoneyfield greatly reduce required materials by 17%.
One of Unilever’s great waste reducing success stories is the new concentrated ALL laundry detergent’s condensed, 32-oz mini-bottle, known as Small and Mighty.
Aveda is well known for being environmentally responsible over the years. One element of this are their constant efforts to reduce their environmental impact by reducing packaging waste.
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