Q: What’s the most cost effective way to grow volume and share 365 days of the year?

A: Focus your marketing dollars on your highest potential consumers.

Tropicana, Quaker and Aeroplan are partnered in Breakfast Central. This on pack loyalty program, identifies and influences the purchasing behaviour of the highest potential consumers by rewarding loyals, retaining switchers, and driving cross sell and upsell.

The first loyalty program of it’s kind in Canada, Breakfast Central has 100,000 consumers participate each week and recorded over 5 million interactions in 2008. It delivers positive brand metrics and cost effective one-to-one communication with the highest potential customers.